ALSENBRÜCK-LANGMEIL: Boxspring beds have represented the core element of the SCHRAMM company for more than 90 years – manual spring processing.
Published in: Die Rheinpfalz, September, 5, 2016, local edition > Kirchheimbolanden
Boxspring beds are popular. This is evident when taking a look at furniture catalogues and advertising brochures. To bed manufacturer SCHRAMM in Alsenbrück-Langmeil, these dual mattress systems are nothing new, however, as – for more than 90 years - they have represented the core element of the bed manufactory which is currently directed by the founder’s grandson, Axel Schramm, in the third generation.
Boxspring beds have an inviting cosy appeal with their enormous mattresses. At first sight, the distinguishing feature is the impressive headboard which – just like the bedframe – is available in numerous colours and materials. „We are able to fulfill almost all customer wishes“, says Angela Schramm. A huge choice of fabrics and covers is displayed in the company’s showroom. „This is where we quite often extensively train the staffs of furnishing stores selling our products“, says the marketing director, “exclusively specialised stores selling products of highest quality.” What is of foremost importance concerning the SCHRAMM beds is the best possible resting position and the bed climate. The top mattress adapts to the anatomic parameters of the sleeper whereas the base mattress acts like a shock absorber. Air-permeable hollows allow for air circulation and a good bed climate. They do away with the moisture dispensed by the user by perspiring and breathing.
The exclusively manual processing of the springs is unique. The seamstresses sew the springs of different forces manually into little pockets which then are stapled to each other and become the „myocardal muscle“ of the SCHRAMM mattresses. They are covered with a latex layer and padded with materials such as silk, cashmere and jute. Solvents are not used for composing the mattress. This way, the sleeper will not be exposed to poisonous vapours.
Upholsterers, carpenters and seamstresses are the jobs which are taught and trained at SCHRAMM’s, just like commercial trades. „We have to train our staff ourselves; we require many specialised skills“, explains Angela Schramm. Luckily, all former apprentices could be appointed after their final exam. „That’s only possible depending on the economic development.“ Also, students are always welcome for practical work placements.
Deliveries are mainly destined to other European countries, to Russia and currently increasingly to Asia. Fashion preferences in these cultures hardly differ from those of German customers. Sound, unostentatious and moderately valuable, this is how Angela Schramm classifies what customers understand by luxury. The era of pomp and glitter is over. Sober colours are sought after.
The simple mattresses are available at a price of 2,000 Euros or more. The price of „Grand Cru“, luxury model and triple mattress flagship of the company, may rise to 20,000 Euros anytime, depending on the equipment – however, this is without motorisation. Otherwise, the price is higher. The objection that this is „too expensive“ for a mattress is refuted by Angela Schramm at the aid of a sample calculation. On average, Germans buy a new car every 6.5 years „and there’s hardly any skimping on luxury and extra equipment“. On the other hand, they only buy a new mattress every 13.5 years – on average, seven of 24 hours a day are spent in bed whereas only one hour is spent in the car.
Private customers order mainly at bedding specialist stores where they are welcome to specify their wishes in detail; however, Schramm also supplies to hotels. „People have become more demanding concerning their sleep and some hotels have noticed this development“, says Angela Schramm. The point that the mattresses were too expensive to be used in hotels is easy to refute. „Free lotions and facial creams which many hotels give away to their guests cost at least 2,00 Euros per piece“, she calculates. Considered across the years this adds up to a considerable total. However, it is presumably more important to the hotel guests to sleep well than to take a free shower.
Obviously, the couple has passed on their love for their business to their children. Philipp, Marisa, Paula and Michael – between 20 and 25 years old – have more or less grown up in the workshops, they know every division of the company and have already worked everywhere. They all are still being trained or are pusuing their studies. In 2023, when the family-run business will celebrate its centennial anniversary, they are supposed to replace their parents in directing the company – and continue to run it in the fourth generation.
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